Wednesday, August 31, 2011

SpectraCal and Entertainment Experience Announce Next Generation Image Processor


SpectraCal, Inc. and Entertainment Experience announced the eeColor image processor, providing unprecedented control over video images.

Leveraging over 35 years of research in visual color science by experts from Kodak, universities, and Hollywood film production, eeColor produces “the brightest and most colorful moving images that I have seen,” says Mark Fairchild, Director of the PhD Color Science Program at the Rochester Institute of Technology. Jason Turk, chief engineer at AVScience says eeColor is “like nothing else on the market.”  eeColor adds “a vibrancy to the colors that I have never seen to date,” Turk says. Derek Smith, SpectraCal’s founder and Chief Technology Officer, explains that this is partly because eeColor for the first time allows full use of displays’ ever-expanding capabilities. “Manufacturers have been hard at work expanding the color capacity of their displays,” Smith says, “But to achieve image fidelity, we’ve had to turn all the expanded capacity off.  With eeColor, you can now make full use of the expanded color gamut current displays allow, while still maintaining accurate flesh tones,” Smith explains.  eeColor utilizes proprietary technology based on newly understood physics of adaptive vision. Learn more about the eeColor image processor with the full press release.

Thursday, August 11, 2011

CalMAN v4 is an 2011 EXC!TE Award Winner!


We're so excited to have CalMAN v4 Calibration Software announced an 2011 EXC!TE Award Winner!

Wednesday, August 3, 2011

SpectraCal Announces Unique ISF Training Event In Munich, Germany

With training and certification being key to our customer’s success, SpectraCal is excited to announce a three-day ISF training course in Munich, Germany on 3-4-5 October 2011. This unique opportunity is sponsored by SpectraCal and its German partner AV T.O.P. Already one of Europe’s leading and most respected independent consumer electronics testing laboratories, AV T.O.P. has now partnered with SpectraCal as its distribution partner for the German-speaking regions. Come learn and take advantage of this unique opportunity beginning the last day of Oktoberfest!

The course will be led by Joel Silver, in English, along with a number of assistant instructors from the HDTV, high end projection, and display calibration fields. Occasional real-time translation will also be available for native German speakers as necessary. Upon request, some German-translated support materials can also be made available.

This is a European-wide event and we invite everyone in the EU, and beyond, to join us for this unique event. Come early to experience Oktoberfest on your own or join us for a special evening event scheduled for October 3rd (more details to follow). This is the only European Joel Silver-led ISF seminar scheduled for the remainder of 2011, so take advantage of this special opportunity to learn and grow with your international peers. Space is limited, so register today!

Course: ISF Three-day Comprehensive Course – Basic and Advanced Video Calibration Training and Certification, includes 16 CEU credits for CEDIA members.
Primary Instructor: Joel Silver
Dates: 3-4-5 October 2011
Location: AV T.O.P. Messtechnik GmbH
Address: Max-Planck-Strasse 7, 85716 Unterschleissheim, Germany

For registration and certification information click above, call +1-605-274-6055 (USA Toll Free 877-886-5112) or inquire at training@spectracal.com. We hope to celebrate with you there!

Thursday, July 28, 2011

From Design To Execution: SpectraCal's Complete Digital Signage Solution


A 2009 Info Trends Study found that digital signage increases average purchase amounts by 29.5% and overall sales volume by 31.8% for businesses through providing an effective medium to engage and inform customers of new products, sales, and current promotions. The benefit of digital signage goes beyond sales to include:
  • Enhances Location Experience
  • Dynamic Communication Channel
  • Cost Effective 
  • Time Efficient 
  • New Revenue Stream and More!
Despite its numerous benefits current digital signage solutions are rarely simple, reliant or convenient.  High cost, complex interface, and hardware failures are issues that have tarnished its proven reputation to be a highly effective business tool to increases consumer sales, brand loyalty, and repeat purchases. We are here to fix that.

SpectraCal has partnered with Swiss company SpinetiX to provide a streamlined and powerful complete digital signage solution that redefines the industry standards and solves these common issues.  From setup to training to content management we provide the services and professionals that will help you design and execute your complete digital signage strategy.

Join us for one of our FREE webinars to learn more about this dynamic field of business marketing and how SpectraCal’s complete solution is unmatched in providing you with the digital signage results you are looking for!

Contact us today toll-free at 1-877-886-5112 or email digitalsignage@spectracal.com to see how SpectraCal’s complete digital signage solution will bring your messaging to life!

Friday, July 22, 2011

Poynton's Vector Article #15: Order-of-operations


Color science authority Charles Poynton writes article 15 in our monthly Poynton's Vector column titled Order-of-operations. The article talks about among many things the uncomfortable, unspoken truth of home theater calibration, where  three-quarters of the effort is expended in dialing-out poorly chosen factory presets.

Read the full article here: http://bit.ly/qK5nx7