Wednesday, May 25, 2011

Poynton's Vector: CONTRAST, BRIGHTNESS, and the naming of things

We are very pleased that Charles Poynton, color science authority and author of the textbooks the whole video industry relies on, writes a monthly column for SpectraCal called "Poynton's Vector." The first article is titled CONTRAST, BRIGHTNESS, and the naming of things.

  • A lingering video profession issue: Consumers not knowing what knob to turn to make their pictures brighter!
  • Contrast and brightness controls are misnamed, with white and black level being more logical choices. 
  • The video and HDTV industry should consider adopting Apple’s move to remove brightness control from consumer displays.
Read the full article here. Check back weekly for new article highlights!

Tuesday, May 17, 2011

The New SpectraCal Consumer Store Is Opened!


Following the history of focusing on our customers’ needs, SpectraCal is proud to launch the new consumer website tailored to the needs of the user. Clean website design, easy site navigation, and robust filtering options are just some of the website’s key features focused on providing you with the best user experience possible. But don't just take our words for it, explore the new site for yourself!

Check it out:

We want feedback from you. Let us know your thoughts on the new website in the comments below.

Thursday, May 5, 2011

We Want Your Input!

We are hard at work in redesigning the SpectraCal online store and want to reach out to you for ideas on what you would like to see on this future site. Simple navigation? Robust filtering options? All of the above? Vote on our Facebook poll or post your thoughts in the comments below.  We can only improve and grow through the feedback of our users!

Sunday, May 1, 2011

The SpectraCal CalPC Giveaway Starts Today!

To celebrate the release of CalPC, SpectraCal would like to offer all of our supporters and fans a chance to win their very own copy of the powerful monitor calibration software. All you have to do is ‘Like’ the SpectraCal Facebook page if you haven’t already and follow this link to enter:!/SpectraCal?sk=app_170324639692917

Five lucky winners will be chosen randomly from all completed entries after May 31, 2011. Please visit the link above for more details and good luck!