Tuesday, April 24, 2012

Some Quick Photos From NAB 2012

We had a great show at NAB 2012 showing off the new CalMAN Studio and SpectraCal ColorBox. More information to come!

Our NAB booth

CalMAN Studio in action

Christie booth nearby

Tuesday, April 17, 2012

Available Now: Consumer Calibration Rentals!

Interested in calibrating your TV? Read all the benefits & industry endorsements? Rent a calibration kit today!

We're excited now to offer full calibration packages to give you everything you need to discover how easy it actually is to make a real difference in the quality of your viewing experience. Our award-winning CalMAN software will walk you through the entire process step-by-step with full instructions and show you real-time information at each step with precise hardware measurements to help you hone in on visual perfection. Trust in our award-winning CalMAN DIY software, owned by thousands of users worldwide, to get the job done right.

Once you've seen a fully calibrated display, you won't want to go back to how things were! 

IT'S EASY: Get the same equipment as a professional – at a price less than enthusiast gear!

Thursday, April 12, 2012

Saving You Time: The VideoEq Pro Story

“Time is money” for everyone, but this truth seems particularly sharpened for the AV integrator/installer. The difference between making money on a job or paying for the ‘fun’ of doing it can be as simple as one thing that just took longer than you planned.

Experienced installers, who would rather make money than lose it, do everything they can to reduce job variables, to bring under control as many unknown elements as possible before they even get in the truck for the drive to the site.

Given the number of things that can go wrong, from HDMI cables that almost but don’t quite carry the signal, to equipment that almost but doesn’t quite hit its spec, you wouldn’t think that so many jobs would make it to the last step, making sure the display delivers an acceptable image, before bogging down and turning from money-making to money-losing. But – maybe because it is the last step – that’s often where it happens.

Maybe the flat panel controls don’t do what they say they’re supposed to do. Trying to white balance, there’s just not enough control on the red. Trying to adjust the color gamut, everything you touch creates some side effect, and trying to fix that side effect makes everything else worse.

More than one installer will still be telling the story weeks later over drinks, not quite able to shake the nightmare: “I was two hours into trying to set the CMS, and I was just digging myself a deeper hole. Finally I hit factory reset and left it the way I found it. Green was way out in left field, but anything I did to try to fix it only made it worse.”

That’s exactly the point at which a more experienced installer might have pulled out a VideoEq. And he would have told a different story later: “I just put a VideoEq in front of each projector, hit the AutoCal button in CalMAN, and I was out of there ten minutes later with a perfect match and dead flat DeltaE charts to print on the report for the client.”

We get more and more letters like a nice one an old friend forwarded from a customer last week; “Watched several movies and concerts over the weekend and I have to say you guys really nailed the color. It's really good now. Please let <name here> know he did a wonderful job. Thanks.”

Know what he did to generate that letter? He put a VideoEq in front of the projector and let the VideoEq solve his problem, quickly and accurately.

The VideoEq not only provides precise control over every aspect of the video, from gamma to gamut, it also ensures that the controls remain independent of each other. Have you seen the demo where the VideoEq changes the color of a lemon in the picture from yellow to purple, without affecting the color of the orange sitting right next to it?

Even better, the VideoEq not only provides the control, independent control, but it also provides interfaces that CalMAN knows by heart. In fact, CalMAN’s AutoCal routines were developed on the VideoEq. Sure, CalMAN’s AutoCal works on dozens of other devices by now, but none have been so thoroughly studied and optimized as the VideoEq’s. With the VideoEq in the chain, getting a spot-on calibration not only becomes possible, it becomes fast.

In fact, we’re starting to hear more and more people say, “Unless it’s something I know by heart, I don’t even try to calibrate it. Pick the closest preset, set Brightness and Contrast, and do the rest in the VideoEq. Takes ten minutes and does a dead-on job. Why burn my time? Let the VideoEq take care of it.”

“The client doesn’t mind the extra line item?”

“These are people who want a quality system. They like knowing I gave them an extra box in the system to make the colors right.”

If you haven’t yet experienced this yourself, you owe it to yourself to call 877-886-5112 today to evaluate the VideoEq.

I’ve you’ve seen what the VideoEq can do, you do always keep one in your toolkit, just for those jobs that threaten to spin out of control and burn up your potential profit at the last minute, don’t you?

And if you’ve experienced how the VideoEq can pull your chestnuts out of the fire – well, why expose your chestnuts to the flames at all? Why didn’t you add a VideoEq to the configuration when you were designing the system in the first place?

Because you like experimenting at the site in front of the client, not knowing how it’s going to come out? Because pushing one button and getting exactly the result you want is just too easy? Because not knowing how long it’s going to end up taking makes it more thrilling?

Click this link to apply for a free VideoEq evaluation. See what it can do for your business. See what it can do for your time!